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Sunday, June 28, 2009

3 FREE MSc Marketing Management Dissertation Topics!

If you are presently studying MSc Management and have undertaken your undergrad in BA Marketing Management, then you may well have to write an MSc marketing management dissertation to get your masters degree.

And the very first problem you will be facing is finding a dissertation topic.
This article will surely help you define a dissertation topic question so that you can start writing your dissertation in marketing as quickly as possible. More precisely we will be looking into: marketing and the recession. I will try to link these too together.



For writing your university dissertation I would definitely suggest trying to narrow down your marketing dissertation topic and focus on one type of marketing. For example, if you wanted to talk about direct marketing and specifically direct mail, you could make a correlation to the US Post Office which had the largest rate increase for direct mailers in the beginning of 2008. They also recently have requested the government to allow them to switch from delivering 6 days per week to 5 (Mon-Fri, cutting out Sat.) as well asking for financial assistance to pay for employees benefits among other things. The relationship between direct mail marketing and the post office suffering from the recession could lead to a number of discussions such as:

? Has a decrease in direct mail by marketers (which has always been expensive) caused the post office to raise their rates or did the rate increase cause marketers to decrease their direct mail volume?

? How the rate increase in direct mail has caused marketers to look for alternative ways to promote their business such as email and social media which are less expensive.

? What the effects of the recession and the post office increase have on marketers and their response rates now that many are gearing away from their dependency on direct mail, which has consistently had the highest response rate. Are lower cost promotions yielding the same benefits and is the ROI equivalent?

Just some thoughts. You could probably talk about any of these without mention of the post office changes as well.

It will always be helpful to make a result/actionable output from your marketing dissertation. If you can come up with a solution as well, reflecting an optimistic perspective on Depression, it would be relevant to the faculty as well.

In that context, you could look at the following options:

1. Do specific analysis for consumer segments (impact based on demographics & psycho graphics), change in their needs / wants, the impact of the environment, and additional segments that have been created due to the economic environment

2. You can also look at, as mentioned above, change in the marketing approaches (addressing insecurities or encouraging spending), and innovation in ATL/BTL activities due to recession

3. Do a market analysis of what is the ideal portfolio across different product categories / items to be marketed during recession and the specific approaches for the same.

These are some of the alternative areas worth exploring in your dissertation paper.

Monday, June 22, 2009

How To Cite Sources In MLA Style

The Works Cited page in MLA Style is important to your thesis or dissertation because it gives readers a list of sources you used to reach your conclusions. A well-researched paper will have high-quality sources. With MLA Style, you list these sources on the Works Cited page(s) at the end of the paper. MLA Style requires that you follow a specific format for listing every source, based on the type of source.

To start the Works Cited page, type "Works Cited" centered at the top margin. Then begin the first source immediately, double-spacing all text on the page. Each source should have a hanging indention, meaning the first line is flush left, and each subsequent line for the source should be indented one-half inch.

You should alphabetize the entire Works Cited list by author's last name. If the author's name is not known, use the title of the source in the alphabetized list, ignoring "A," "An," or "The" on the front of the name of the title.

Here are some examples for listing various types of sources. The examples here only list the information you need about each source. They do not follow the hanging indention or double-spacing rules.

A) BOOK.

List the author's name, the title of the book in italics, the city of publication, the publisher, and the year of publication. You are allowed to abbreviate the name of certain publishers in MLA Style. The MLA Style Manual lists the acceptable abbreviations. Specify the type of publication at the end of the entry, denoting whether the book is a printed version or an electronic version.

*Smith, Xavier Z. Working with a Fledgling Economy. New York: State University Press, 2006. Print.

B) DISSERTATION OR THESIS.

If you make use of a dissertation or thesis as a source, you'll need to list the author's name, the title (in quotation marks), the type of paper, and some information about the publication. For example, many dissertations appear in "Dissertation Abstracts International," usually abbreviated to DAI. DAI requires some specific information, as you can see in the following example.

*Jones, Thomas. "The Relationship Between Economic Power and Technological Innovation." Diss. State University, 2003. DAI 66.17 (2004): item DA4267399. Print.

In MLA Style, you can abbreviate dissertation as "Diss", and master's thesis as either "MA thesis" or "MS thesis".

C) PUBLISHED ARTICLE.

List the author's last name, followed by the full first name and middle initial, if the author commonly uses it. List the title of the article in quotation marks, followed by the publication name (in italics), the issue or volume numbers, the year of publication, and the page numbers for the full article. If you have other information you think would be helpful for a reader, you may list it at the end of the entry. In the following two examples, the first is for a scholarly journal and the second is for a newspaper. Notice how the word "Print" in the newspaper example differentiates between the print edition and Internet edition of the newspaper.

*Smith, Xavier Z. "Economic Growth in Africa." Economics Quarterly 3 (2008): 332-3.
*Johnson, Travis. "African Economic Viability." New York Financial Newspaper 13 Jun. 2008: B3. Print.

D) MULTIPLE AUTHORS.

List the first author by last name, then first name, and subsequent authors by first name, then last name.

*Johnson, Travis, and Xavier Z. Smith. "Economic Downturn in Africa." Economics Quarterly 4 (2008): 413-21.

E) MULTIPLE WORKS, SAME AUTHOR.

After listing the first source with the author's full name, subsequent sources from the same author don't require the author's name. Instead, substitute three hyphens.

*Johnson, Travis. "Africa's Economic Future." Economics Quarterly 2 (2008): 200-3.
*---. "African Economic Viability." New York Financial Newspaper 13 Jun. 2008: B3. Print.

F) MULTIPLE WORKS, MULTIPLE AUTHORS.

If the same author is involved in multiple sources, but some of those sources include multiple authors, you will have to list the full name in every source. If you have multiple works from the same group of authors, however, you can substitute the three hyphens for listings beyond the first listing. In this example, Johnson and Smith combined to write the second and third entries, meaning the three hyphens are appropriate for the third entry.

*Johnson, Travis. "Africa's Economic Future." Economics Quarterly 2 (2008): 200-3.
*Johnson, Travis, and Smith, Xavier Z. "Economic Downturn in Africa." Economics Quarterly 4 (2008): 413-21.
*---. "Nurturing a Fledgling Economy." New York Financial Newspaper 19 Jan. 2008: B1. Print.

G) ANONYMOUS AUTHOR.

If you don't know the author, just skip that part of the listing and begin with the title.

*"Economic Growth on the African Continent." Editorial. New York Financial Newspaper 4 Feb. 2008: B7.

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Sunday, June 21, 2009

How Do I Write A Masters Level Dissertation?

What is Masters Level?

A master's degree is a postgraduate academic degree awarded after the completion of an academic program usually 2-3 years in duration. Masters Level work is usually more in-depth. It will usually look at a very specific area of the topic that the student is studying.

What is a Dissertation?

A dissertation (sometimes called a 'thesis') is a document that presents the author's research and findings and is submitted in support of candidature for a degree or professional qualification. It is usually lengthy (5,000 - 15,000 words). At Masters' standard, the dissertation will usually be very focused and specific on a narrow area of the subject the student is studying. A Masters dissertation will be far narrower than an undergraduate level dissertation. It will show a greater depth of research, more sources and a more sophisticated standard of writing and organisation than an undergraduate piece.

Quality Standard - Masters Level Dissertation

For Masters Level dissertations, the quality should meet the following criteria:

  1. Has the student, after initial guidance, shown independence and initiative in the formulation of coherent topic for investigation?
  2. Has the student acquired a suitable level of knowledge regarding the subject area under investigation?
  3. Have they demonstrated both in-depth knowledge of the specific subject as well as breadth of knowledge relating its wider context?
  4. Is the student suitably aware of current debates within their field of study?
  5. Have they sustained a suitable level of criticality in their analyses of both primary and secondary sources of data?
  6. Does the student demonstrate significant levels of independent thought?
  7. Do they know and use the correct methodologies, terms and conventions for their subject area?
  8. Is the content appropriate to the title and the research questions outlined in the introduction?
  9. Is the work well structured and does it lead to a suitable conclusion?
  10. Has the researcher demonstrated appropriate bibliographic and referencing skills?
  11. Are there appropriate accompanying illustrations? (where applicable)
  12. To what extent is the work approaching publishable and professional standard?

Presentation:

  1. Is the work neatly presented according to the customer's instructions or standard practice? Including title page, contents, lists of tables and figures, acknowledgements, appendices, spacings etc
  2. Are the references and bibliography laid out in the correct style, following the format laid down by the customer or using footnotes if the customer has not specified one?
  3. Are the illustrations (if applicable) well and suitably presented according to standard practice?
  4. Has the researcher demonstrated suitable writing skills (i.e. is the work in a suitable academic style; are the grammar, spelling and punctuation correct; is the writing suitably concise and precise)?
  5. Has the work been well proof read (i.e. how many typographic errors etc. remain)?


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Sunday, June 14, 2009

What Should You Know About Dissertation Report Format?

Your dissertation report must be formatted as required. Different universities require different writing styles. It is extremely important to know your dissertation format, or else your dissertation won’t be approved. In order to find out the specific format requirements, refer to your university guidelines or get dissertation writing help from your advisor. In this article I will give you a general overview of dissertation format.

Paper, Font Size and Style:

First of all, find out if your paper size should be A4. You will also have to confirm its weight and whiteness. Along with this, confirm the font size and style.

Margins and Page Format:

Find out about top, bottom, left and right margins. Also confirm Head height, Head separation, Footer and Foot separation. Check if line spacing should be 1.5. Find out about single and double-sided printing.

Page Numbering:

Find out about page numbering that whether it should be centered or not and if it should be in the header or the footer.

The Abstract:

The abstract summarizes your dissertation. You have to write it on a separate page. The length of the Abstract differs from one university to another or even from one subject to another. So, you need to find out its length. Check your university requirements or ask your advisor about the length.

Acknowledgments:

In this part you may thank those who assisted you in obtaining your graduate degree.

5-Chapter Dissertation:

If your dissertation is 5 chapters long then understand the structure of your dissertation thoroughly. The chapters would be: Introduction, Literature Review, Methodology, Results & Discussion and Conclusion.

Bibliography:

This is where you cite all the references you used in your dissertation. How references should be cited depends on the required writing style. You can ask your advisor to help with writing uk dissertation.

Know it well:

Make sure you understand the dissertation report format correctly and thoroughly. This will enable you to combine all the parts of your dissertation in an effective way. . Moreover you need special help with writing UK dissertation. So better discuss the format with your advisor while working on your dissertation report.

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Friday, June 12, 2009

How To Write A Thesis Proposal For A Dissertation

Sometimes it seems like there is no end to writing. There is not only a perspective of spending several years on dissertation writing, but the necessity to complete thesis writing and to provide a good thesis proposal.

There are several reasons to writing a thesis proposal. First of all, by doing so you indicate that a topic you’ve chosen for your research is really significant, and offers a lot of opportunities to work on. Secondly, your thesis proposal writing will become a sort of a scheme, a detailed plan you can lean on when conducting your researches and looking for proper helpful materials. Thesis proposal writing also demonstrates that you were able to come up with methods of analysis that are appropriate and correspond to the information you possess. Together all these reasons show to a committee that you have absolute control over your research topic, and that your findings will be significant.



Among general requirements there is a certain must: you must answer the question of your research. By answering this question, you show how you can use and interpret the researched materials, and whether you are able to make appropriate judgments. You also need to construct your approach and methods and give a good, strongly supported by evidence argument that makes a final judgment for your analysis.

When all these factors are taken care of, you should start writing a thesis proposal. As any formal document, a thesis proposal has its structure. You will need to contact your university for specific requirements. But the basic requisites stay the same. First of all, any thesis proposal begins from a title page. Note that the title has to be brief and catchy. Be sure to give information on the author of the thesis proposal, his institution, department, research mentor, mentor's institution, and date of delivery.

A title page is followed by the abstract – a brief summary of your thesis proposal that is usually 200 – 300 words long. Its purpose is simple. A reader has to have an opportunity to get a fast acquaintance with your writing. This is why be sure to include the key statements of your thesis into it. Also, give a table of contents.

Well, after all the small parts of the thesis proposal are now completed, it’s time for long writing. We’ll start with the Introduction. It gives your readers the problem, and makes them respond to it. In other words, your introduction writing has to be good enough to capture the audience. On the other had, it has to be more informative, than amusing. Just don’t overdo on it – too much terminology will get anyone easily confused. State your thesis – the reason for writing the paper, and move on to the Approach/Method section.
The Approach/Method section will give an overall review of the methods and approaches that you applied to your problem. Include calculations, equipment and graphs. Don’t give any results, for first of all before the dissertation writing is finished, it is too early to talk about them, and also the purpose of the next section – Preliminary Results Page – is to give these suggested outcomes.

Provide a work plan by stating how you are going to schedule your researches. Detailed information is more than welcomed her. You can explain the steps you are going to take in investigating your topic, indicate deadlines you have set for completing each stage of the project, including any work you have already completed, and discuss any particular challenges that need to be overcome.

Finally, write an Implications of Research page that will tell about new knowledge that your research is going to come up with. Stress once more the importance of the conducted research.
Provide the List of References. Cite all ideas, concepts, text, data that are not your own.
This is just the basic outline. Its purpose is to make you feel more certain about writing a thesis proposal. The rest is up to you.

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Saturday, June 6, 2009

Choosing Ph.d. Dissertation Topic

Ph.D. dissertations are commonly believed to be broad compendium of the original research done by a graduate student in partial fulfillment of the requirements for the degree of Doctor of Philosophy. Basically Ph.D. thesis is usually a number of disparate chapters whose most significant feature is not the thoroughness of the experimental description but rather the width of the margins. Writing a PhD dissertation is the last sticking point in the student’s escaping from the graduate school. This is his original research on a meticulous problem which represents his accomplishment of the PhD process. The results of this research will become public, so the topic of the phd dissertation is of core importance.

To choose a good PhD dissertation topic, you should first of all understand the topic’s main intention. The PhD dissertation topic has to focus on a specific question or problem and keep the dissertation research well-organized. The other important purpose of the PhD dissertations topic is to grab and to keep the interest of the audience.

First thing you should do when choosing Doctoral dissertation help topic; decide on a particular field that you are going to write your dissertation in. Second, you should think of a very specific problem or an aspect within this field that you want to disclose in your work. In other words, you have to narrow down your topic, but also make it interesting for you. Try to chose a questioning topic cause it builds your as well as audience interest. A PhD dissertation topic should be neither wide nor narrow. You have to choose a topic for your PhD dissertation so that it covers some particular point of science, and then you should keep your dissertation research within the bounds of the PhD dissertation topic. Pick up the one which will make you absolutely absorbed in writing. Personal excitement about the dissertation topic will contribute to your dissertation success and will shorten the dull writing process. With a thoroughly considered PhD thesis topic you will get pleasure from your work which is sure to glad you with the results expected. You should consider the following points while choosing your phd dissertation topic.

•should be fresh and original

•should correspond to your professional and personal interests;

•should present some interest for you, your adviser and research committee;

•should be sufficiently grounded and have certain theoretical basis;

•should be worth exploring;

Above all, you should remember that PhD dissertation topics have to interest their authors, otherwise they will never manage to do good PhD dissertations. Secondly, the PhD dissertation has to be focused on the research of some new and burning problem in order to make a significant contribution into the science.

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